Mamiek previously worked as the office in some foreign capital companies. Maybe in his mind at the time, work yes work in the office. Not open their own business. Especially since no one other family own business. But when his own business came when his son who was eight months old fever. As a mother, she was faced with a choice would continue to work in an office or stay home. He chose the latter and idly began to sew clothes for her children. Menjahir is serious hobby Mamiek since fifth grade.
Seeing good results stitching, mother-in-law "challenging" business. Mamiek asked to sew for my friends mother-in-law is quite a lot. From there the business was growing. Seams nice and comfortable to wear. Loyal customers began to wake up, and growing from day to day. Until now there are about 200 of loyal customers who always come back again and again.
Some things that should be underlined from Mamiek explanation is:
• Departure from the hobby. Sewing is a hobby Mamiek. He learned by seeing how her mother sewed clothes for her children. Since fifth grade Mamiek been sewing their own clothes. Employment based hobby is usually done with a high-seriousness and diligence. The result is something of quality.
• Product-specific. Clothing produced Mamiek specific classified. Most types of Islamic dress and Kebaya, commonly used for the party. Special characteristics that made clothing is embroidered. One motif embroidery for one shirt. So there's no twin. Mamiek also not interested in making the product in bulk. That's what distinguishes similar fashion with clothing being sold in malls or department stores. Certainly, Mamiek wearing nothing will match.
• Markets clear. The markets served Mamiek also fairly specific and clear. At first the wives are the mothers who became acquaintances officials parents. Through word of mouth communication, in a growing market segment and the same class. In fact, the original customers are mothers and then evolved into the mother's family, because that then sewed clothes, husbands and children that customer.
• Capital is not a major. As those who are minded entrepreneur, where money or capital is not the main force, but his entrepreneurial mind set, so it is with Mamiek. He started his business only with a sewing machine and some amount of material buyers only. At this stage the most important is the courage to start. Of course the capital later evolved along with the development business itself. When orders began many, capital to provide the raw materials add too. But Mamiek pleaded not many make the stock of raw materials, because most clothing made to order. If the customer does not approve the first message and the materials used, the clothes will not be created. This reduces the risk of unnecessary lose.
• Serving with the heart. With hundreds of loyal customers are now served, Mamiek keep customers with the service wholeheartedly. He treats customers and employees like you treat yourself. In this way, customers get satisfaction not only of the quality of the products purchased, but also of services provided by a sincere heart. The tendency of upper middle class today is looking for service satisfaction.
Thinking simple is the trait most successful entrepreneurs. We often want to explore all the variables that will be faced. Both external and internal variables. As a result, when we want to start doing business we see, yes Oh no ... a lot. Permission how, yes? Capital from where? We have to invite everyone? Continue later his office where, employees who, his secretary who, sewing artisans who, nyari orders how? It can order, how do I defend it. Competitors who? Later that followed the how. Ouch, that where once nih. Much more we know, ultimately the more we do not know anything.
When we started the business, from whom we brought through this forum as well as observations made by us, always said that essentially just one, that is, they always think simple. The business world is very complex, so many variables that we must explore. But try to just do it. Just do it, live and understand very well that the problem can not be solved in one day. Is Rome was not built in one night?
Seeing good results stitching, mother-in-law "challenging" business. Mamiek asked to sew for my friends mother-in-law is quite a lot. From there the business was growing. Seams nice and comfortable to wear. Loyal customers began to wake up, and growing from day to day. Until now there are about 200 of loyal customers who always come back again and again.
Some things that should be underlined from Mamiek explanation is:
• Departure from the hobby. Sewing is a hobby Mamiek. He learned by seeing how her mother sewed clothes for her children. Since fifth grade Mamiek been sewing their own clothes. Employment based hobby is usually done with a high-seriousness and diligence. The result is something of quality.
• Product-specific. Clothing produced Mamiek specific classified. Most types of Islamic dress and Kebaya, commonly used for the party. Special characteristics that made clothing is embroidered. One motif embroidery for one shirt. So there's no twin. Mamiek also not interested in making the product in bulk. That's what distinguishes similar fashion with clothing being sold in malls or department stores. Certainly, Mamiek wearing nothing will match.
• Markets clear. The markets served Mamiek also fairly specific and clear. At first the wives are the mothers who became acquaintances officials parents. Through word of mouth communication, in a growing market segment and the same class. In fact, the original customers are mothers and then evolved into the mother's family, because that then sewed clothes, husbands and children that customer.
• Capital is not a major. As those who are minded entrepreneur, where money or capital is not the main force, but his entrepreneurial mind set, so it is with Mamiek. He started his business only with a sewing machine and some amount of material buyers only. At this stage the most important is the courage to start. Of course the capital later evolved along with the development business itself. When orders began many, capital to provide the raw materials add too. But Mamiek pleaded not many make the stock of raw materials, because most clothing made to order. If the customer does not approve the first message and the materials used, the clothes will not be created. This reduces the risk of unnecessary lose.
• Serving with the heart. With hundreds of loyal customers are now served, Mamiek keep customers with the service wholeheartedly. He treats customers and employees like you treat yourself. In this way, customers get satisfaction not only of the quality of the products purchased, but also of services provided by a sincere heart. The tendency of upper middle class today is looking for service satisfaction.
Thinking simple is the trait most successful entrepreneurs. We often want to explore all the variables that will be faced. Both external and internal variables. As a result, when we want to start doing business we see, yes Oh no ... a lot. Permission how, yes? Capital from where? We have to invite everyone? Continue later his office where, employees who, his secretary who, sewing artisans who, nyari orders how? It can order, how do I defend it. Competitors who? Later that followed the how. Ouch, that where once nih. Much more we know, ultimately the more we do not know anything.
When we started the business, from whom we brought through this forum as well as observations made by us, always said that essentially just one, that is, they always think simple. The business world is very complex, so many variables that we must explore. But try to just do it. Just do it, live and understand very well that the problem can not be solved in one day. Is Rome was not built in one night?
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