Many people doubted the ability of a woman to do business in the oil industry that in fact many cultivated men. In addition to the type of work is classified high risk and rough, the region was usually far from human settlement. As a result, none of the women entrepreneurs who thought went into this business area.
The opinion is not correct, it was broken by Diah Sulasmo, with a plunge into the business. The young woman at that time was attending college, has a privilege, namely the socialization that comes from a family business where his father was a businessman. For example, his father would be proud if their children want to be an entrepreneur. And, the messages that his father also increase motivation and spirit of her children to go into business. Like, the message: "Once entered into a business persist experienced any risks," or "Do you eat the existing capital."
With the socialization gained in such a family environment, children inevitably include Diah Sulasmo no longer consider a business that is something new, frightening, worrying or other negative things. Even so, still, the principle of The begining is Difficult aka every start of all things would have trouble, remain in force. Create Diah for example, he bravely entered the business arena with a male dominant environment. And various obstacles, ranging from the face of men's men who work hard, to build relationships and build trust. However, all that can be impassable due to simple management concepts adopted by Diah. Management is a mix between science and art.
From the discussion above, it appears that this business is full of risk. However, all was not to be feared and much easier if we have a strong commitment, have the courage to be there, and we have the leadership and art to lead the company in this business. Regardless of gender male or female. In addition, we also must have a strong network or networks with sophisticated equipment suppliers are required in this business. So, the key is to have a good partnership concept.
In his new concept of holistic marketing, Philip Kotler says, that there are three important things: First, demand marketing is marketing its demand management. Second, internal resource management (IRM), which includes consumer relationship management and resource in the resource management. And the last is a business partnership management. So, here we have to understand about how we build relationships by networking the client-kilien us.
So, in the case of Ms. Diah Sulasmo this, the most important according to the theory above is how we are able to apply the three theories above. No need to be concerned about where we do business and with whom the entrepreneur, whether he is female or male
The opinion is not correct, it was broken by Diah Sulasmo, with a plunge into the business. The young woman at that time was attending college, has a privilege, namely the socialization that comes from a family business where his father was a businessman. For example, his father would be proud if their children want to be an entrepreneur. And, the messages that his father also increase motivation and spirit of her children to go into business. Like, the message: "Once entered into a business persist experienced any risks," or "Do you eat the existing capital."
With the socialization gained in such a family environment, children inevitably include Diah Sulasmo no longer consider a business that is something new, frightening, worrying or other negative things. Even so, still, the principle of The begining is Difficult aka every start of all things would have trouble, remain in force. Create Diah for example, he bravely entered the business arena with a male dominant environment. And various obstacles, ranging from the face of men's men who work hard, to build relationships and build trust. However, all that can be impassable due to simple management concepts adopted by Diah. Management is a mix between science and art.
From the discussion above, it appears that this business is full of risk. However, all was not to be feared and much easier if we have a strong commitment, have the courage to be there, and we have the leadership and art to lead the company in this business. Regardless of gender male or female. In addition, we also must have a strong network or networks with sophisticated equipment suppliers are required in this business. So, the key is to have a good partnership concept.
In his new concept of holistic marketing, Philip Kotler says, that there are three important things: First, demand marketing is marketing its demand management. Second, internal resource management (IRM), which includes consumer relationship management and resource in the resource management. And the last is a business partnership management. So, here we have to understand about how we build relationships by networking the client-kilien us.
So, in the case of Ms. Diah Sulasmo this, the most important according to the theory above is how we are able to apply the three theories above. No need to be concerned about where we do business and with whom the entrepreneur, whether he is female or male
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